About Me

Hi! I’m Samira

Senior UX/UI Designer

Designing Joyful Connections Through Curiosity and Creativity

I am a Seattle-based User Experience and Interface Designer driven by a curiosity about how everyday products influence human behavior. I believe in the transformative power of crafting intuitive and meaningful experiences that foster connections among individuals and communities.

My passion lies in engaging discussions about user behavior, accessibility, and, of course, dogs! I enjoy exploring the nuances of user experiences, emphasizing the importance of accessibility in design, and sharing heartwarming stories about our four-legged friends.

As a designer, I am dedicated to creating solutions that enhance lives through data-driven products and experiences. My user-centered approach addresses real problems, whether I’m designing innovative user interfaces, refreshing websites, or conceptualizing books.

I enjoy visualizing ideas through sketches and storyboards, helping my team and clients understand the impact of design on user experiences. By leveraging rapid prototyping, I effectively demonstrate how my designs improve interactions and satisfaction.

I thrive on viewing challenges through the lens of user needs while aligning with business goals, always seeking innovative solutions that bridge the gap between user expectations and business objectives.

Other Things I Enjoy

• I have a passion for board games and always welcome a friendly competition.

• Hiking and backpacking are my favorite ways to explore the great outdoors and the mountains.

• As a devoted dog lover, I cherish the companionship of our furry friends—I’m pretty sure they love me back!

• There’s nothing quite like a warm cup of tea to brighten my day.

• Swimming is a true passion of mine, and I love helping others discover its many benefits!

My Core Values

Hard Work and Honesty

These values define who I am and guide my actions every day.

Active Listening

“To say that a person feels listened to means a lot more than just their ideas getting heard. It’s a sign of respect. It makes people feel valued.”

— Deborah Tannen

Design Thinking

“We must design for the way people behave, not for how we would wish them to behave.”

— Don Norman

Solution Seeker

“If you define the problem correctly, you almost have the solution.”

— Steve Jobs

Creativity

“The comfort zone is the great enemy of creativity; moving beyond it fosters intuition, creates new perspectives, and conquers fears.”

— Dan Stevens

Education

I believe my education never ends. I am always learning.

Bachelor’s Degree

Computer Science

The University of Tehran

Diploma

Interior Design

Institute of Technology Development in Canada

Certification

UX/UI Design Immersive Fellow

General Assembly Institute

Experiences

Years of experience demonstrate my qualifications.

Senior UX/UI Engineer

UnitedHealth Group | 01/2023 – Present

  • Mentor and guide UX/UI Designers in navigating complex projects and making informed design decisions.
  • Lead high-profile UX/UI projects and initiatives that require advanced expertise and strategic vision.
  • Collaborate closely with leadership to define and align UX/UI objectives and strategies with business goals.
  • Conduct comprehensive research and implement innovative UX/UI designs that integrate branding strategies, best practices, and effective design processes.
  • Create visually stunning UX and UI designs tailored for web desktop, responsive, and mobile applications.
  • Develop mockups, prototypes, and wireframes that accurately capture and address business needs.
  • Produce finished screens from prototypes, ensuring reusability across multiple lines of business.
  • Generate multiple design variations for internal use, usability testing, customer presentations, and demonstrations.
  • Work closely with developers to ensure the technical feasibility of designs and facilitate seamless integration into the development process.

UI UX Designer

eBay | 05/2022 – 12/2022

  • Designed user-centered solutions by integrating customer needs, business requirements, technical feasibility, and future trends into the design process.
  • Created comprehensive deliverables, including information architecture maps, wireframes, visual mockups, lightweight specifications, prototypes, and demos.
  • Actively participated in user research and product testing, leveraging data-driven insights to inform design decisions.
  • Led product discovery activities, collaborating with peers, researchers, design leaders, product partners, engineers, and executives to shape the product’s future direction.
  • Effectively communicated design concepts to engage stakeholders and inspire enthusiasm for innovative ideas and solutions.
  • Collaborated with fellow designers and artists to define UI goals for new and evolving features.
  • Demonstrated a strong commitment to User-Centered Design principles and the intersection of technology and design.
  • Proactively managed projects, driving them toward success while working collaboratively to overcome any obstacles.

User Experience Design Immersive Fellow

General Assembly | 08/2021 – 11/2021

  • Completed a rigorous 500+ hour immersive program in user experience design, featuring client-based projects over a 12-week period.
  • Led and executed various project components, including persona and scenario development, storyboarding, usability testing, affinity diagramming, and both low- and high-fidelity design and prototyping.
  • Conducted user research and synthesis, as well as interaction and UI design, to create user-centered solutions.
  • Proficiently utilized industry-standard tools such as Balsamiq, Adobe XD, Axure RP, Figma, InDesign, Photoshop, PowerPoint, InVision, and the Microsoft Office Suite to deliver exceptional design outcomes.

UI UX Designer, Freelancer

Freelancer | 01/2020 – 04/2022

  • Real Estate Marketing Flyer Design: Collaborated with a real estate company to design an eye-catching marketing flyer aimed at attracting customers. Employed various UX techniques, including competitive analysis, sketching, and wireframing, and developed a high-fidelity prototype using Figma to effectively communicate the design vision.
  • Gift Card Mobile Application: As the Interaction Design Lead and UX Researcher, I spearheaded the design of a Gift Card mobile app that leverages AI writing technology to generate personalized content for clients. Throughout the design process, I utilized a variety of UX techniques, including competitive analysis, user flow analysis, usability testing, observations, interviews, surveys, and wireframing. I created a mid-fidelity prototype using Adobe XD to visualize the user experience.
  • TechTik Freelancing Website: Developed TechTik, a freelancing website designed to help job seekers earn extra income while enhancing their skills and experience. As the UX researcher, I ensured an optimal user experience by employing techniques such as competitive analysis, surveys, user persona development, sketching, wireframing, information architecture planning, and data management using Google Sheets. I created a high-fidelity prototype using Adobe XD to showcase the final design.

User Interface Designer

Cerenade Inc | Seattle, WA | 11/2016 – 05/2020

  • Delivered user-centered design solutions in a fast-paced environment, utilizing quick iterative cycles.
  • Created detailed design specifications prioritizing accessibility, interaction, and visual guidelines for effective outcomes.
  • Applied design principles, color theory, and layout composition to develop impactful and visually appealing solutions.
  • Collaborated with product managers, designers, engineers, and researchers to deliver high-quality components and design documentation.
  • Advocated for design solutions that aligned with business and user goals, promoting the design system’s value and benefits.
  • Addressed complex design challenges with intuitive approaches that integrated brand personality and visual aesthetics, enhancing user experiences.
  • Consistently produced exceptional design solutions from concept to final product.
  • Developed concepts, prototypes, and high-fidelity UI experiences focused on usability, accessibility, and brand identity.

Bank Teller Coordinator

US Bank | Kirkland, WA | 2016 – 2019

  • Executed a wide range of banking transactions, expertly addressing customer needs related to deposits, loans, international payments, transfers, cards, and other banking services.
  • Developed a deep understanding of customer pain points and preferences, providing insights that informed the design of more user-friendly banking processes.
  • Collaborated with team members to streamline transaction workflows, enhancing the overall customer experience and reducing wait times.
  • Gathered user feedback through customer interactions, identifying opportunities for service improvements and contributing to the development of user-centered initiatives.
  • Assisted in training staff on best practices for customer engagement and service design, ensuring a consistent and positive experience across all banking interactions.
  • Participated in cross-functional meetings to discuss and implement UX improvements in digital banking tools, ensuring they met user needs and expectations.

My Skills

Design & Prototyping

  • UI/UX Design
  • Interaction Design
  • Wireframing & Prototyping
  • Responsive Web Design
  • Information Architecture
  • Site Map Creation
  • Design Systems (Atomic Design)

Strategy & Consulting

  • UX/UI Consulting
  • UX Strategy Creation
  • User Journey Mapping
  • Customer Engagement Strategies

Research & Analysis

  • User Experience Research
  • Qualitative & Quantitative Data Analysis
  • User & Task Flows

Development & Implementation

  • UI Development
  • Mobile App Development
  • Web Flowchart & User Flow Design
  • Algorithm Organizer and Enhancer

Project Management

  • Agile Project Management

Technical Skills

  • HTML, CSS, and JavaScript Proficiency

My Design Tools

Design & Prototyping

  • Figma
  • Sketch
  • InVision
  • Axure RP
  • Zeplin
  • Adobe XD
  • Balsamiq

Project Management:

  • JIRA
  • Trello
  • Asana
  • Aha
  • Smartsheet

User Research & Testing:

  • UserTesting
  • Lookback
  • Optimal Workshop
  • Maze

Development & Implementation

  • UI Development
  • Mobile App Development
  • Web Flowchart & User Flow Design
  • Algorithm Organizer and Enhancer

Adobe Creative Suite:

  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator

Collaboration & Productivity:

  • Google Workspace (Meet, Drive, Docs, Sheets, Slides, Forms)
  • Microsoft Office Suite (Word, PowerPoint, Outlook, Excel)
  • Slack
  • Miro
  • Notion

Development & Handoff:

  • HTML, CSS, and JavaScript Proficiency
  • GitHub
  • Webflow

Accessibility Tools:

  • Axe
  • Wave
  • Color Contrast Analyzer

Design Systems

  • Storybook
  • Lona

Contact

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